Quick, grab the camera and let’s get this recorded! Is it recording yet? Aha, the dilemma. At its most basic beginnings, trying to publish online video for small businesses can start to raise many questions and in specific cases, even some worthy concerns. Before getting into the meat of this discussion, we first need to address a few of the immediate concerns that are undoubtedly going to arise in the above situation.
Strictly from a marketing perspective, you need to know your message and you should have some form of respect for how that message is going to be delivered, interpreted, and monetized. Is it quality over quantity or quantity over quality? Do your consumers expect a professional service/product or do they expect to see your business video messages on a routine basis? From an analytics perspective
If you weren’t able to cast a vote for one of over 100 of the 2009 Video start-ups, sit back and take a look at the top start-up of 2009. On December 17th, at 6:30 pm @ the Columbia Business School, a winner will be crowned, via live SMS vote. Some of the competitors this year have really made a great initiative into the new age of online video and pushed the online video fever into new realms. Currently sitting atop the crowd:
- Kaltura: With 35,100 publishers worldwide who have integrated Kaltura’s open source video platform, Kaltura is revolutionizing the industry by providing the first and only open source video solution stack.
- Zixi: Zixi turns high-speed Internet and Intranet connections into Instant Video Delivery Networks (IVDN’s) with its Zync™ platform, making any website or corporate network a broadcasting hub with standard to HD capabilities.