2011 Small Business Online Video Forecast
The 2011 small business online video forecast actually has merit. The only problem is, Ad-Ology wants $95.00 for the skinny. The major question lingering on all of our minds (the Video Geeks) isn’t whether or not small businesses are going to flood the online video arena, but more precisely, how large of a flood are we looking at? The Ad-Ology study, “2011 Small Business Marketing Forecast,” reported that 45% of small businesses are planning to increase company resources for the purpose of investing in Online Video Marketing. If you are a small business, I’d suggest downloading a copy of this report. Ad-Ology is scientific when it comes to “applying consumer insights for strategic advertising and marketing.” Of course, that’s part of their slogan.
What will a small business owner have to do in this revolution to stay on top…or at minimum, within the eye of the consumer? Marketing budget’s should get a touch larger this year and arguably, much less will be spent on that nasty little five letter word (PRINT – on paper? still?). Some frustrating statistics:
-Only 64% of small businesses have a website
-22% of small business owners said, “Online advertising is frustrating”
-45% of small businesses are increasing the budget for online video (up from 2010 by 17%)
Hopefully, small businesses will be creating, engaging, going viral, and enjoying the new age. If you have a business and need some consulting, we like to suggest that VideoAFX everything…