The bell curve. Another curve that relates to the nth degree. Socialnomics, habits, way’s of life, and futuristic concepts all bring to the table what can be, in layman’s terms, referred to as the “Fifth Element.” Yeah, an element…code it into the periodic table as “IE.” It’s all too prophetic, but (and I stress “simply put”) when there’s a limit that’s constantly expanding, there’s always a need for an economic explanation. Although however, comparably, let’s take the M1 money supply, apply monetary policy tools that “Change” (Obama!, Obama!, Obama!)  aggregate demand, thereby also changing the price level of umm…VIDEO FOR SOCIAL and finally, let’s imagine a global internet job outsource.

All economics and politics aside, why is video production, search engine optimization, and GDP always on the rise (historically)? The answer: There’s a New Generation of Generations & Technology. This new generation is global, neither afraid of technology nor their local economy. We’ve organized open sourcefully, a touch different from the “old,” “unorganized” days Mr. Gates and Mac’s Steve Jobs were literally piecing together the Windows n Apple monopoly. All programmers, tech I.T’s., CIO’s, and what I like to call, Third Level Protocols, have collaborated to be creative on a platform that is going to expand indefinitely. Now for the only angle that drives home the point. In this industry, guess who sits at the top of the food chain? The CONSUMER/CLIENT and the law of demand (Did I fool you?).

This explanation is going to compare print advertising versus internet advertising. Why does something that has high value in use have a low exchange value, while something that has a low value in use have a high exchange value? Suppose that every business has a website and also advertises their services or products through print marketing. If both venues produce to the advertiser the same amount util-to-price ratios, then neither the internet, nor print provides a noticeable amount of an increase in value over the other. However, should the cost of print advertising rise or stay the same and the cost of online/internet advertising decrease, plus provide a higher quality of user engagement, it only seems proper, that the util-to-price ratio would be greater for internet marketing/advertising.

As technology continues to expand and as the vast web audience of consumers grows and develops specific habits online, so to should the marketing efforts of anyone with a message be applied to this situation, to project the message to their target audience. Finally, according to the law of demand, more of a good will be purchased if the price continues to fall. With this principle in existence today and video production becoming more and more proficient, production prices should fall, which in turn will increase demand for the product and in this specific case, that product is online video advertising/marketing, which by the way, has fallen in price/cost!