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The
value of video development. |
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Online
videos are fast becoming a universal selling method,
and are an ideal way for the Company to tap into
the business world. The incorporation of online
video will allow the Company to reach an enormous
amount of new customers over the Internet. The amount
of Americans with high-speed Internet access has
increased 300% since 2002 to about 112 million people.
Almost 50% percent of the time people spend watching
video content is on a personal computer, and this
percentage is expected to keep increasing in the
years to come. Read
More.
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Pre-Production |
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Preliminary
Budget/Bid:
Once we have assessed your project needs -- usually
after one or two meetings --we can provide you with
a preliminary budget estimate. When the details of your
project are determined, such as number of locations;
production days; special effects; graphics; and editing
requirements, as well as the need for professional talent
or narration, we can submit a bid to you. If the proposed
project is very complex, it may not be possible to submit
a final budget until the actual script is complete.
If
the scriptwriting is being handled on your end, we may
charge on an hourly or daily basis for our production
services.
A
contingency figure in the budget reflects the fact that
even the most thoroughly pre-planned video production
can fall prey to "Murphy's Law," with delays
and problems that cannot be foreseen or controlled. |
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Video
Script Writing 101:
It actually
does take a great deal of time to factor in shots, images,
and graphics. That's what makes a video script different
than plain "copy"-- copy is considered just
the words (much like an ad or article). A video script
should have the "copy" as well as editing notes,
camera shots (including angles), graphics, and images.
Copy is easier to write than a video script and it takes
less time.
Many of our products come pre-templated and some of them,
we even script on the fly. However, when you start taking
about a multiple camera video production, animation effects,
long and short form productions, pilots, sizzle reels,
etc., it makes since to have a script for an efficient
video production. Production moves quicker with a script
that’s written ahead of time. Anyway,
this is a start. VideoAFX simplifies the pre-production
process by collaborating with you and guiding you through
step by step…really, our teams are great at this.
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Scriptwriting/Script
Consultation:
Like blueprints are for an architect or a CAT-scan is
to a neurosurgeon, a script for your video production
is essential. Although it may not be brain surgery, video
production is a highly skilled and detailed process. And
without a carefully designed script, your project could
end up costing more than expected, and/or be less successful
in conveying your message. The script not only includes
the talent's lines, it also plots out all the visuals
(such as camera angles), and contains the creative elements
(like special effects) that will hold the audience's attention.
The script is the master plan for the actual production
work.
Scriptwriting for video is different from other forms
of writing. As opposed to an audiotape script, the video
script message is carried through the visuals --not the
words. And research studies have shown that people learn
faster and remember more of what they learned when the
material is presented to them visually.
Like the production process itself, there are
several steps in developing a good video script: |
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Research:
Gathering and using printed information, site visits and
interviews with technical advisors, employees and even
customers. |
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The
Treatment: This is a condensed version of
the script, describing, in a general way, what will be
seen and heard. The treatment will need to get the green
light from your "Approval Person," before we
move on to... |
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The
Rough Script: Just as the name implies,
the rough script is a draft, which will explain, in detail,
the look and feel of the finished project. Like the treatment,
the rough script is subject to approval. |
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| 4. |
The
Final Script: Once all of the additions
and/or revisions from the rough script have been approved,
the result is the final script --and the production phase
can begin! |
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