The 2011 small business online video forecast actually has merit. The only problem is, Ad-Ology wants $95.00 for the skinny. The major question lingering on all of our minds (the Video Geeks) isn’t whether or not small businesses are going to flood the online video arena, but more precisely, how large of a flood are we looking at? The Ad-Ology study, “2011 Small Business Marketing Forecast,” reported that 45% of small businesses are planning to increase company resources for the purpose of investing in Online Video Marketing. If you are a small business, I’d suggest downloading a copy of this report. Ad-Ology is scientific when it comes to “applying consumer insights for strategic advertising and marketing.” Of course, that’s part of their slogan.
Even busy business executives want to do more than just read on the web…yeah, anyone familiar with that eTrade baby? From my recollection, I think “even young toddlers want to do more than just read on the web.” Online video used for learning about products and services just started to make more sense. You see, when the clock struck 2010, web video experts rang it in as, “2010: The Year Video Advertising Gets Real.” Last year Online Video Advertising did get real. In 2011, Online Video Marketing will become sanctified. Holy Video Batman?
If you weren’t able to cast a vote for one of over 100 of the 2009 Video start-ups, sit back and take a look at the top start-up of 2009. On December 17th, at 6:30 pm @ the Columbia Business School, a winner will be crowned, via live SMS vote. Some of the competitors this year have really made a great initiative into the new age of online video and pushed the online video fever into new realms. Currently sitting atop the crowd:
- Kaltura: With 35,100 publishers worldwide who have integrated Kaltura’s open source video platform, Kaltura is revolutionizing the industry by providing the first and only open source video solution stack.
- Zixi: Zixi turns high-speed Internet and Intranet connections into Instant Video Delivery Networks (IVDN’s) with its Zync™ platform, making any website or corporate network a broadcasting hub with standard to HD capabilities.
I suppose a statistic would be proper with this headline. Now, from somewhere, I was notified today that a small company posted an article on the average internet user and how much time they spend online. This little statistic is very important when trying to forecast future trends and how social media, video, and the “internet addiction” play a role in, not only the business world, but our “average,” everyday lives. That company was Nielsen (you know, the one that gives all the statistics on media/demographics?). And the statistic is, “The Average Internet User” spends