The 2011 small business online video forecast actually has merit. The only problem is, Ad-Ology wants $95.00 for the skinny. The major question lingering on all of our minds (the Video Geeks) isn’t whether or not small businesses are going to flood the online video arena, but more precisely, how large of a flood are we looking at? The Ad-Ology study, “2011 Small Business Marketing Forecast,” reported that 45% of small businesses are planning to increase company resources for the purpose of investing in Online Video Marketing. If you are a small business, I’d suggest downloading a copy of this report. Ad-Ology is scientific when it comes to “applying consumer insights for strategic advertising and marketing.” Of course, that’s part of their slogan.
Even busy business executives want to do more than just read on the web…yeah, anyone familiar with that eTrade baby? From my recollection, I think “even young toddlers want to do more than just read on the web.” Online video used for learning about products and services just started to make more sense. You see, when the clock struck 2010, web video experts rang it in as, “2010: The Year Video Advertising Gets Real.” Last year Online Video Advertising did get real. In 2011, Online Video Marketing will become sanctified. Holy Video Batman?
Quick, grab the camera and let’s get this recorded! Is it recording yet? Aha, the dilemma. At its most basic beginnings, trying to publish online video for small businesses can start to raise many questions and in specific cases, even some worthy concerns. Before getting into the meat of this discussion, we first need to address a few of the immediate concerns that are undoubtedly going to arise in the above situation.
Strictly from a marketing perspective, you need to know your message and you should have some form of respect for how that message is going to be delivered, interpreted, and monetized. Is it quality over quantity or quantity over quality? Do your consumers expect a professional service/product or do they expect to see your business video messages on a routine basis? From an analytics perspective